If you’re in auto retail management you’re quite familiar with all of the challenges below only too well. And you could certainly use a little help with all of them. Like our 5 Trade In tactics to sell cars. But hiring more staff is next to impossible, incredibly expensive, and there’s no guarantee it will have any positive impact.
Consider the effort it takes to:
- Build your inventory with desirable vehicles
- Perform trade valuation services and appraisals
- Generate interest in trade-ins by data mining hidden equity and predicting better outcomes
- Establish expectation on out of pocket expense prior to appointment to improve close rate
Magic Wand Tactics to Sell Cars
If you could wave a magic wand, you’d probably ask for a steady stream of clean, one owner vehicles with meticulous service records to build your pre-owned inventory. You’d also love to have automated tools to provide owners of in-demand vehicles with a vehicle value range to generate more interest in trade-ins. And you’d definitely ask for a steady stream of people texting your BDC to schedule appointments for appraisals.
And while magic wands are hard to come by, there is a way to add all of those wishes to your sales and inventory management strategy immediately.
TradeJazz is the magical tool that performs trade in tactics to sell cars. Eliminate the hard work and the need to hire, train or manage.
The Call is from INSIDE the Building!
Your service customers are your best prospects for sales. They already trust your dealership to maintain their vehicles. TradeJazz automatically engages with your service customers with several touch points that generate curiosity during service visits. QR codes, and Short text numbers allow them to initiate the trade process while they’re sitting in your waiting room. Display messages on your service TVs, use wall signs, hang tags, or table toppers to engage. TradeJazz uses established value services like KBB or Black Book to generate a trade range for any vehicle in seconds. Your customer gets the appraisal by text message and all of their lead details are sent to your BDC for follow up.
Cheap Insurance
While it’s nice to have a process for your BDC to follow up with all leads, it’s quite common for leads to be ignored or forgotten altogether. TradeJazz automatically follows up just in case your team forgets. It takes a variety of motivations for someone to be ready to buy a new vehicle, and sometimes leads go cold. By using an automated solution that never takes a day off, you’ll bring people from the top of the funnel to the bottom with far less effort than ever before.
Better Lead Data, More Sales
Marketing can be costly, especially for low intent, general branding ads. It’s imperative to bring down cost per lead by using intelligent ad tech to generate high intent leads with accurate details. Since trade value requests are generated by a user providing a phone number to receive a text, the BDC gets a low-funnel lead with an accurate name, mobile number and vehicle plate or VIN. No more John Doe at 555-555-5555. This enables your team to send immediate follow ups to set appointments. The accuracy of the data also allows AI to follow up to reengage any cold leads with more precision.
What’s Lower than Low?
While it’s nice to pick up the low hanging fruit when managing sales, some of the fruit is already on the ground and ripe. Your service customers have already given you their trust, and that’s half the battle. If you provide them with a simple automated tech solution to get their trade value instantly, they’ll use it, and you’ll get more high quality leads than ever. In addition, attractive programmatic digital ads and social media posts further engage users to get their vehicle trade in values. Your BDC will be swimming in high intent leads.
Your used car department will get the opportunity to obtain premium local used vehicles with impeccable service records while lowering vehicle acquisition costs.
Fewer bidding wars at the auction means more gross profits per vehicle.
Your new car department will be able to convert more service customers into repeat sales customers. Win, win, win. Find out why TradeJazz is the highest converting lead gen tech solution available for your dealership.
The Takeaways
Selling cars is expensive. Use a smart automated tech solution to generate more leads from your current service customers and other high intent customers.
Multiple touch points make it easy for customers to engage: QR codes, website widgets, CTA buttons, social media and digital ads, short codes for mailers
Provide an easy and rapid way for customers to get a range of values for their vehicle, without relying on staff.
Accurate data from users improves lead quality and conversion rates.
Used vehicle acquisition costs significantly lowered
Automated follow up reengages cold leads, even if your BDC forgets.
Using TradeJazz marketing automation lowers cost per lead substantially while providing higher intent leads that convert into sales more often than any other lead source.
So take TradeJazz for a test drive.
Thanks for reading 5 Bullet Proof Trade in Tactics To Sell Cars
